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| Me at 2 consecutive Sydney ATEs - 1986 & 1987. Sorry about the damage to photos. |
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| Torres Strait Pigeon |
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| Zoe Falls, Hinchinbrook Island |
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| Two views of Orchid Beach - the resort's beach. |
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| A wallaby local with guests in the restaurant |
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| It must not have been "Happy Hour" at the bar! |
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| Jetty at the resort...the restaurant is/was up behind the trees | | |
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| Me looking quite serious during my Hinchinbrook days...somewhere in a motel north of Cairns - from memory. |
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| Alan McGirvan | |
Fortunately, the winds of fairness blew kindly upon me.
Peter and his wife, Maree, having willingly agreed to produce
the marketing video depicting the island resort’s temptations, could fit only
one week into their growing busy schedule to come to the island to do the
filming. They arrived the second week in May. With no time to waste they
immediately got to work; time was of the essence. The ATE was in early June; just a matter of
weeks away.
Almost every day a trip was organised for the island
guests. Depending on the weather
conditions, direction of the winds etc., Bob, the skipper of the “Reef
Venture”, the powered catamaran that brought provisions and guests across to
the island from Cardwell on the mainland conducted the day-trips for my guests. The tours
varied between Garden and Goold Islands which both were just a few swim strokes
across the way from the north-eastern tip of Hinchinbrook Island
where the resort was; or further afield to the Brook Islands that are part of
the Great Barrier Reef World Heritage area. There the guests could go
snorkeling to view the wonders of the Great Barrier Reef,
or, if they were lucky, spot the stunning Torres Strait Pigeons (also known as
“Nutmeg Pigeons) that use the Brook Islands as one of their major breeding
areas. Late in the afternoons during the pigeons' breeding season we'd watch them wend their way across the ocean back home to the Brook Island for the night.
At the beginning of last century the beautiful pigeon was on
the verge of extinction. If not for the
wonderful work of naturalist and forward-thinker, Edmund James “Ted” Banfield,
the Imperial Torresian Pigeons would not exist today. Banfield and his wife
gave up life on the mainland to settle on Dunk Island
in 1900. And who could blame him? Dunk Island
is part of the Family Group of Island to the north of Hinchinbrook Island. A glorious part of the world....
Banfield wrote “Confessions of a
Beachcomber”; “My Tropic Isle” and “Tropic Days”, with “Last Leaves from Dunk Island”
which was published posthumously in 1925.
They are wonderful, highly-recommended reads.
However, I’ll leave you with the above interesting piece of worthwhile
trivia, and move forward again to May, 1986….
On the rare occasions the south-easterly winds weren’t
blowing the prized tour was a day-trip along the eastern side of Hinchinbrook,
south to Zoe Bay,
with a trek through to Zoe
Falls.
Fortunately, while Peter and Maree were on the island filming
the weather was conducive to boat trips every day. They were able to travel to
not only the surrounding islands, but also to Zoe
Bay and Zoe Falls.
Luck was on my side; and on theirs, enabling
them to achieve days of filming under clear blue skies and on a calm ocean. Peter captured everything the island and its
surrounds had to offer. He and Lyn were
in awe, having never visited the area before their assignment. During the daylight hours I saw very little
of them; and in the evenings not long after dining they’d return to their
cabin, exhausted, eager for a good night’s sleep before the next early morning and
full day that lay ahead.
And then Luck’s sister, Lady Luck paid me a visit, as
well. After phoning store after store
from Melbourne northwards, I found the tuxedo I
was in search of – at David Jones’ women’s fashion department in the main Queensland store - in Brisbane!
If only I’d rung the Brisbane
store first I would have saved my fingers from all the walking I’d put them
through!
Not only did I find the perfect tuxedo, but I also found a suitable white
women’s shirt of good quality to wear with it. The shirt I chose had fine pleating down its
front. At the same time, I purchased
three bow ties – black, red and silver; so I could have a choice come time of
wearing. I bought sight unseen and without trying on
before purchase; but sometimes one has to take a leap of faith; and that was
one of those times.
Within a few days my new outfit arrived on the island, brought over from the mainland by Bob, on the Reef Venture.
Excitedly, if not with some hesitation in
fear the suit and the shirt wouldn’t fit, I unpacked my purchases from the
packaging. There was no need for fear
because everything fitted perfectly. I
couldn’t believe it; and I couldn’t have done better if I’d physically gone
shopping. I was over the moon. I fell in love with that tux upon first
viewing and wearing.
Once Peter completed the filming, he and Maree returned to
their home-base on the Sunshine
Coast. Then the hard work began; the clock was
ticking – rapidly. There were hours;
days of filming to edit; and all those hours of film had to be edited into less
than five minutes of footage! I’d been
advised by all the experts of such matters that the limit of a person’s
concentration when being “sold” a product is less than five minutes. After that you've lost them their attention. The “seller” is really up against it. The “seller” has to grab the attention of the
“buyer” and get across as much information as he or she can in a very brief time. I bucked the system a little by producing a
five minutes promotional video – no less; no more.
Peter and I were constantly on the telephone, back and forth
frantically putting everything together by long distance – almost by remote
control it seemed at times. We probably both had each other’s fingers crossed
hoping it would all turn out right in the end. I wrote the script and chose the
background music to suit. The script and
music then had to be applied to the appropriate images/scenes on the video. Every aspect had to marry together. The images, script and music had to blend
smoothly and meaningfully.
Once we’d
ironed out the creases, knots and bumps it was time for the “voice-over” person
to do his job. I'd hired Alan
McGirvan, a Brisbane radio announcer of note to do the job. And as I was to discover – too
late – he stuffed it up!
When it came to
the word “foliage” in a certain part in the script, he pronounced it as - “foil-i-age”;
but by that stage it was too late to amend the “voice-over”; far too late in the day to have McGirvan do it over. I was so angry and frustrated; but there was
nothing I could do about it; time had run out. The only thing to do was get over it and move
on…but I did find a remedy of a kind….
Bidding farewell to the island and my staff, I was on my way
to Sydney and
the ATE with my tuxedo, fancy white shirt, bow ties and a load of video tapes
packed safely in my luggage! Look out
world - Lee was on her way!
A busy, hectic and exciting time lay in store for me.
Five days of full-on, non-stop marketing; commencing at 9 am every morning lay ahead. The
individual sessions lasted 15 minutes. Two minutes before completion of a session, an alarm bell rang, alerting the seller and the buyers that the
session was near completion. Another bell rang at the one-minute mark. It was
then time to wrap up the session, in readiness for the next. The
buyer moved on to their next appointment; and the seller’s next client took
their place; and on it continued day long, finishing at 5 pm. As I wrote elsewhere, further networking
continued into the evenings during business dinners, functions etc.
Upon
receipt of the thick booklet from the Australian Tourism Commission inviting me, as manager of the resort to attend the ATE as the business/island's representative I gave the questions asked a great deal of concentrated consideration. It was of the utmost
importance to do so.
For instance, my main visiting tourists/guests (excluding
Australian at whom the ATE wasn’t directed) were from New Zealand, USA,
Britain, Germany, Austria,
Switzerland and Sweden; with, in those days, hardly any business
from Japan
and other Asian countries.
At
that time, the majority of Japanese tourists weren’t interested in what
Hinchinbrook had to offer, which was little, really for those seeking bright-light excitement. Other than total
relaxation with long walks thrown in to some other secluded island beaches, if
so desired; and, of course, the boat trips, guests were left to amuse themselves, mostly by just soaking in the natural ambience. To holiday at the Cape Richards
Resort was to experience the enjoyment and exploration of nature, with no neon
lights thrown in.
The
Japanese tourists preferred to travel in groups. Very few were “FITs” – translated into
‘free-independent travellers’; that was the term used within the tourism industry.
The Japanese tourists sought the ‘bright lights’; cities like the Gold Coast, Sydney
etc., where casinos were also on offer; and lots of shopping, duty-free and otherwise.
I
concentrated on ‘my market’, the market that provided for guests who where suited
to my ‘product’; who were in search of a relaxed, natural, laid-back,
neon-light-free, traffic-free environment. No fuss; not bother; no hustle and
bustle.
Of
course, I projected some of my marketing towards possible new horizons, but my
main focus was upon those who sought what Hinchinbrook had to offer. The fruits of our hard work at the ATE and similar trade shows didn’t come
immediately. It could take up to 18
months for businesses to reap the benefits of attending the ATE, spreading the
good word about their resorts, tour operations, hotels, etc., but the ATE
was/is very important to the Australian tourism industry.
The
first night’s gala event at the Sydney
Town Hall was an
eye-opener. I wore my tuxedo,
accompanied with black patent-leather high heels on my feet, and a black bow tie around my neck. I felt
like a million dollars. Formal gowns
adorned the other women guests and dignitaries.
I was the only woman dressed in a tuxedo. I was so glad I’d chosen it above a ball gown
or cocktail dress.
Upon
arriving at the Town Hall, a Sydney Brass Band stood at the top of the front
stairs of the Hall playing, welcoming the dignitaries and guests to the special event - occasion. And their appearance did make
the night feel extraordinarily special. It made me feel very special, anyway. It was an evening to remember; and one I’ve never
forgotten.
A
couple of years later I met a fellow at a function somewhere or other, and I was
taken aback when he said to me: “I
remember you…you were the one who wore the tuxedo to the function at the Sydney
Town Hall!” I flabbergasted, but I felt flattered, too, I must admit, because his comment was made in praise.
Every time I played the video to the ATE clients and at various other business venues I attended I made sure I talked over the section where Alan McGirvan mispronounced "foliage" by saying "foiliage". The fool - I had to foil their attention somehow!
Sometimes I was sure I noticed the eyebrows of my clients raise a little when my voice grew louder when the film came to that section!! It might have been just in my imagination!
The Northern Hemisphere (and New Zealand) was filled from country to country with my promotional video cassettes....I handed out many, many copies of that tape to the overseas operators. No one escaped the Hinchinbrook Island Video Bandit!
As
I write this I’m making a mental note that I have to spend a day or three
dedicated to finding photos that I’ve got stored somewhere or other – amongst
some things and others – of this time in my life. I know they are still hidden here somewhere!
By
the time the ATE ended and I arrived back to the island I was exhausted and
almost without a voice from the ceaseless talking I’d done over the previous few
days. I was made even more speechless
when my staff asked me: “How was your holiday?” Holiday???
I
attended two ATEs along with many other conferences, seminars and trade shows during my tenure as manager and sales/marketing manager of Hinchinbrook Island Resort; and without fail, every time
I returned back to the island I was asked the same question about my "holiday"!
Very quickly I learned to smile and reply:
“Great, thanks!” I knew it was
impossible to even try to explain, so I just gave up! It was simpler that way!
But
I didn’t complain, then; and I’m not complaining now. I loved the sales/marketing side of the
business as well as the hands-on management.
And through it all I met some interesting, wonderful people (and a a few less so - but only a few in comparison)…and that
includes most of whom worked with me to make the island experience an experience to
remember.
